See Full Film Here: journeyman.booserver.com This uncompromising investigation asks what the World Cup really means for South Africans. Who actually stands to benefit from the millions of dollars invested? And what will South Africa be left with after the trophy is lifted and the applause dies down? The 2010 World Cup will be held in South Africa! - the announcement was received with deafening peals of applause. Promises were made that the people would reap the rewards. And the publicity machine went into overdrive. Fifa expects to make $25 billion out of the television rights alone. Advertising space was sold off to VISA, Budweiser, Telkom and countless othersand giant white elephants sprouted up all over South Africa. A world full of greed, self-interest and self-promotion had arrived. South Africans are passionate about football. This will be a very noisy world cup. Not only are South Africans willing to work on the Stadium for a pittance, but most of the South African fans wont be able to see the football at all. Fifa said we cant have stadiums near shacks, we cant show the world this kind of poverty . So construction began in Johannesburg rather than the more popular choice, Athlone. A giant 95 000 capacity stadium was erected right next to an existing stadium, justified by the coming Olympics, which South Africa also hopes to host. Even Archbishop Desmond Tutu says that its well worth the price. People have to understand that the commitment of resources to 2010 will ...
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