Watch The World Series Online - Watch The World Series Live Online

If your reading this article your probably looking for a way to watch the world series online and your in luck because I have been doing this every year even though I have been stuck in the office when the games are on.

I used to watch baseball a lot but due to shift changes at work I was missing all my games and more importantly the World Series so I started to look for a solution. My first idea was to get friends to tape the games for me but that usually resulted in them forgetting to do it or would tell me who won before I even got to see it.

Then one day while at the office I jumped on the computer and went on the Google search engine and looked up watch the World Series online and sure enough a program came up that worked well with my media player that came with the computer so I decided to get it.

This was one of the best choices I have ever made because I now can watch the World Series live online along with any other sport because the program has over 3000 channels that I can watch anytime I want.

If you watch alot of baseball you probably have some favorite teams I know I do. I hardly ever miss a game but now I never miss one and I believe this is how it should be when your a fan you have to support your team till the bitter end.

I not only never miss a game I put on my teams jersey and hat and even bring out my glove and ball before a game and set them on my computer desk for a good luck charm or support whatever way you want to put it.

If you want to check out the program I use to watch the world series online Click Here

Watch The World Series Online - Watch The World Series Live Online!

What Are the Past Winners of 'So You Think You Can Dance' Doing Now?

We all love "So You Think You Can Dance" and the contestants. We especially love the ones we voted to win the show. One question remains on our minds though, what are they doing now that they have won. For some it has been as long as four years, and for others, not even one year. Here is a look at what they are doing now since winning SYTYCD. Nick Lazzarini was winner on the first season of SYTYCD. Not only was he an amazing dancer, but was also a great person and quite good looking :). The reward at the time was $100,000 and a year in a Penthouse in New York City. Nick, living in California, decided to take the cash value of the penthouse instead. Since the show, Nick was on the cover of Dance Spirit twice, being the first person to do so ever for the magazine. He also is a founding member of Evolution Dance Company.

Currently Nick also works with Jump Tours, which puts on classes and performances. Benji Schwimmer was probably the most entertaining contestant to grace the screens on SYTYCD and was also the season 2 winner. His prizes included a car, $100,000 and a year contract as a dancer with Celine Dion in her Vegas show. He took the car and cash but did turn down the gig with Celine, stating it was an honor but he didn't want to live in Vegas but wanted to travel and pursue television. Well, he is certainly traveling. Since the show he has been teaching and performing all over the world pushing his and Heidi Groskreutz's instructional DVD's. Benji is also co-producing a movie about dancers called Love N' Dancing. This movie was originally planned as a TV movie, but as it turns out, it will be released in Theaters in these coming months. Rumor on the street is he is also to be casted in two more movies in the future. Additionally, Benji was in Christina Aguilera's music video "Candyman". More recently, Benji was featured in Dancer Magazine n a ten page spread in addition to his photography, CLK'd by BNJI. Sabra Johnson was the first female winner on the show, taking home the grand prize of $250,000. Not bad for only having danced for four years before the show. She is truly a talented dancer and deserved it.

Since the show she has been on the cover of "Movmnt Magazine", February 2008 edition. She has also been traveling the world teaching dance including Australia and South Africa. Sabra does have future goals of maybe taking her talents to Broadway and dance professionally. Joshua Allen is the most recent winner of SYTYCD on season 4, taking home the grand prize of $250,000. There isn't too much to report on him since his win didn't take place as long as even a year ago, but he has been around. Joshua was one of the least trained dancers on the show but really showed his talents to the world. He never once made it into the bottom and took home the prize. Since the show he has been teaching workshops around the country. I am curious to know what the next several years hold for him, one thing is for sure though. What ever he does, he will be living his dream.

Are you a fan of the show 'So You Think You Can Dance'? If you, you can view every routine on the show by checking out the site http://www.SoYouThinkYouCanDanceVideo.com You can check out any So You Think You Can Dance video there.

English account Spains Fernando Torres and Reina afterwards the Paraguay bold at the 2010 WC

English interview with Spain's Fernando Torres and Pepe Reina after the win over Paraguay at the 2010 South Africa World Cup

BOXER PUPPY GREETED BY HERD OF COWS ON WALK! AMAZING TO SEE

HERD OF COWS RUN OVER TO INVESTIGATE A 6 MONTH OLD BOXER PUPPY ON HER WALK IN THE FIELD. AMAZING TO SEE THE ANIMALS BODY LANGUAGE TOWARDS EACH OTHER!

Playmakers - FIFA Longest Goal Challenge Winner

www.youtube.com Click here to watch Playmakers with Constant 5/5/2010! Playmakers with Constant 5/12/10 (FIFA Longest Goal Challenge Winner) S01E08 Constant announces the winners of the FIFA Longest Goal Challenge. Using FIFA 10 World Cup South Africa or FIFA 10, you must score a goal from far away using one of the 32 World Cup qualifying teams. The longest bomb takes home the $100 prize. Be sure to check out Machinima Sports for our FIFA World Cup coverage starting next week. Constant, Kayvon, and a slew of our Directors will be breaking down all the teams, match-ups, groups, and notable players. So keep it locked! - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Follow Machinima on Twitter! Machinima ‪twitter.com Inside Gaming ‪twitter.com Machinima Respawn ‪twitter.com Machinima Entertainment, Technology, Culture ‪twitter.com FOR MORE MACHINIMA, GO TO: www.youtube.com FOR MORE GAMEPLAY, GO TO: www.youtube.com FOR MORE SPORTS GAMEPLAY, GO TO: www.youtube.com TAGS: yt:quality=high machinimasports machinima sports replay Constant 40 Yard Dash Challenge Nate Robison Gerald Wallace DeMar DeRozan Shannon Brown Madden NFL 10 EA Tiburon Sports Xbox Xbox360 360 Playstation 2 PS2 3 PS3 Portable PSP Wii Nintendo DS UPC 014633190236 014633190229 14633158830 ea john madden nfc north south football touchdown yard pass superbowl 2010 FIFA World Cup South Africa EA Canada SPorts iPhone OS Portable PSP Online Network Competitive Gaming Game 014633194104 ...

Nash Finds a Ride to South Africa

Our World Cup correspondent Steve Nash finds a ride on his way from Hawaii to South Africa.

Ron Artest - Champions Lyrics

Lyrics: [verse 1] moment of silence for the champions for those who make going hard a lifestyle never wait for nothing got to get it right now i'm in the spotlight when they turn the lights down only the champs go the hardest in the 12th round i love the fourth quarter i love the ninth inning i love game 7 bring on the competition cuz in my heart can't nobody do it better can't slow me down won't stop me never i'm so cashis clay i'm tyson in his prime your own league wit em i'm barry bonds with mine i beat the buzzer baby my stroke is hole in one you see the checkered flag? finish line here i come i aint gotta brag i let the trophyies do it around here we the best so come and hold me too it i specialize in everything that can't be done aint no more talking bout it moment of silence for the champions [Chorus (Ron Artest)] they say we warriors they say we did it again (hands high for the champions) we are victorious we only in it to win (stand up for the champions) no surrender no retreat we take the battlefield over every time (and clap yo hands for the champions) we came we saw we conquered everything in sight (moment of silence for the champions) ayyy oh ay oh ay oh thats the sound you hear from the crowd when we come through (they screaming) ayyy oh ay oh ay oh we run the town here can't you tell when we come through (they screaming) champions!(cuz we are) champions!(they screaming) champions!(cuz we are) champions! can't nobody handle us there aint no competitors no ...

"I Believe" by Nikki Yanofsky (Vancouver 2010 Music Video: Olympic Torch Relay)

OFFICIAL/ORIGINAL VIDEO | The Vancouver 2010 Olympic Winter Games begin on February 12th on CTV. Visit CTVOLYMPICS.ca for more information and purchase "I Believe" by Nikki Yanofsky on iTunes or at stores today! Video name: Journey to Vancouver Music: "I Believe" by Nikki Yanofsky and associated recording studios/artists Written by: Stephan Moccio and Alan Frew Video created/arranged by: vancouverite1989 The video editor acknowledges that copyright infringement laws have been broken, and if requested this video will be taken down. However, this video and song has captured the hearts of tens of thousands of Canadians - please reconsider. 45000-kms...12000 torchbearers. This video captures the images of the torch relay up to its last few days right at the BC-Alberta border. With Glowing Hearts! There comes a moment, when my heart must stand alone On this lonely path Ive chosen, like a house thats not a home sometimes when I feel Ive had enough and I feel like giving up you willed me to be all I can be now nothing can stop me I believe in the power that comes From a world brought together as one I believe together well find I believe in the power of you and I This is the moment we have dreamed of all our lives Well be the change we wish from others Well stand tall for what its right And in my hearts therell be no doubt The arms of the world will come reaching out And embrace me to be all I can be Now nothing can stop me I believe in the power that comes From a world ...

ZIDANE the aftermost bout ZIDANE le dernier match

ZIDANE le dernier match ZIDANE the last match

The Apple Culture

The Apple corporate culture has been constantly changing with the changes in its CEOs in the past. But originally, the Apple culture is not that of the typical 70's company that is riddled with corporate rigidities. Thus, stiffness and regulation is just not on the list of policies that are set in place. It was said that even Steve Jobs, the company's CEO, would walk around the office barefoot even when Apple was already among the top corporations in the world.

This somehow reflects the casual and free atmosphere in the Apple headquarters. Apple is also very permissive in terms of dress codes, in fact they have none, have flexible working periods and the hierarchy of roles is blurred.

This also created an atmosphere that encouraged geeks to work hard and not the count the time they gave to Apple. There is a collective intensity and enthusiasm to bring out the best products possible to outwit competition. It is said that the management issues in Apple revolved around how to make employees stop working and remind them that they have families and live outside of the Apple headquarters.

This is very typical of a fledgling technology company of the 90s and beyond such as Google. And to think, Apple has been there since the 70s, it is clearly ahead of the times. This relatively different corporate culture was also used by the company to differentiate itself from its rivals.

However, it is said that things have changed within Apple. Along with the rise in its fortunes, it also began to take the form of a regular corporate environ. Some degree of control and regulations were introduced and in return, employees began to count time rendered as they are slowly being replaced with new ones as the hard core Apple originals retired or left the company for good.

The changes in the chief executive, each of them have differing ideas on how Apple should be run, also led to changes in the organizational culture. Thus, some of the original character of Apple that made them the most admired company in the States was somehow lost. But Apple never lost touch of its reputation for nurturing individuality and excellence among its people, especially upon the return of Steve Jobs as chief executive.

This draws the countries' most talented and technologically capable people to its employ. Proof to this is the creation of the Apple Fellows Program. This is a recognition given to those individuals who made extraordinary technical or leadership contributions to the corporation. Among those who were inducted into the program were original geek and technical wiz Steve Wozniak, Bill Atkinson, Steve Capps, Alan Kay, Guy Kawasaki and Rich Page.

Another thing that is clearly Apple is its secrecy. Surely, they are a bunch of people that is unhappy to share technology secrets, even to its employees, as rumors have it. Every upcoming Apple product is always shrouded in secrecy prior to the formal.

In the past, it has seen to be an effective way of upping the excitement of consumes in each release of new product. When iPhone was launched, the queues outside the stores are just phenomenal.

About this Author

To find out more about Apple pay a visit to moby1. They compare the best deals for Apple phones.

Article Source:
http://EzineArticles.com/?expert=Simon_Drew

ALL Ronaldo Fenômeno goals ♥ Corinthians ♥ Season 2009 ! ! ! [HD]

Corinthians Season 2009 Show - All Goals from Ronaldo Best of ! ! !

Haiti - Culture And Sports

CULTURE

Like Katherine Dunham, Lillian Hellman, W.B. Seabrook, Erik Leonard Ekman, Alejo Carpentier, Selden Rodman, Noel Coward and Angeline Jolie, many people say that Haiti is the most beautiful country in the Caribbean. Known as the "Magic Land", Haiti is famous for its culture. Certainly, Haiti its culture, its superstitions and its music. The superstitions or voodoo plays a profound role in the lives of many Haitians. The voodoo was introduced into Haiti in the late 16th Century. Haiti is also famous for its painting, and finally for its ruins...for example the Sans Souci Palace, the most famous ruins in the Caribbean. Exactly, this enigmatic palace is considered a Cultural Heritage for Humanity by UNESCO. Originally constructed by black slaves, now Sans Souci is one of Haiti's main tourist attractions.

Since the late 1940s, Haitian painting, best known as "naïve art" or "intuitive art", is famous all around the World. The most important figure was Hector Hyppolite. His work made its biggest splash in the United States in the 20th Century. Other artists known internationally include Rigaud Benoit, Castera Bazile, Joseph Jean-Giles and Jean-Baptista Bottlex.Haiti is famous for its traditional sculpture. The best Haitian sculptor is Albert Mangoes.

FAMOUS HAITIAN

Nelust Wyclef Jean (singer/Haitian-American): Original member of 1990s hip hop group The Fugees. Wyclef Jean is probably the most popular Haitian singer of all time. Jean was born in Croix des Bouquets (Haiti) on October 17, 1972. When he was just ten years old, he moved to the United States. Under leadership of Wyclef Jean and Lauryn Hill, The Fugees had several hits in the 1990s, including The Score (The Score album sold 6 million copies). Since 1997, Wyclef Jean, as soloist, became well-known on the international music scene. Like songwriter and producer, Jean collaborated with superstars as Santana, Withney Houston, Mick Jagger,Bono,Tevin Cambpell, Bounty Killer, Eric Benet, Sarah Connor, Claudette Ortiz, Tarkan, Michael Jackson, Youssou N´Dor, Shakira, Olga Tañon, Carlos Ponce and Julio Voltio. During the last seven years, he has sold more than 10 millions albums worldwide. In 2002, his single Masquerade was a great success.

Since then, Wyclef Jean is a man that always works with love for Haiti, one of the World's poorest countries. Recently, he makes perhaps his best work: "Yele Haiti", a foundation which works for the human development in the Island. Like Miriam Makeba in South Africa or Bianca Jagger in Nicaragua, Jean loves his roots. In an interview for Magazine, Wyclef Jean discussed about Haitian roots: "I am 100% Haitian. I am proud to be Haitian. I still have my Haitian passport. I represent Haiti in everything that I do. Every head in the industry knows that I am Haitian...they know what I'm about. I was Haitian forst. Haitian till die!", said Jean.

Discography: Wyclef Jean Present the Carnival Featuring the refugee All-Stars (1997) / The Ecleftic:2 Sides II a Book/ Masquerade (2002) / The Preacher's (2003)/ Sak Pasé Presents: Creole 101( 2004) /Hips Don't Lie (with Shakira, 2006).

FAMOUS HAITIAN WOMEN

Michaëlla Jean (Governor-General of Canada)/ Yvonne Neptune (former Prime Minister)/Claudette Werleigh (Prime Minister 1995-1996)/Lina Blanchet (singer)/ Edwidge Danticat (writer)/ Michelle Bennett Duvalier(First Lady of Haiti 1981-1986)/ Luce Turnier (painter)/ Ertha Pascal-Trouillot (Head of State 1990-1991)/ Marie Casimir (journalist) / Sonia Sekula (Painter) / Marie Chauvet (writer)/ Suzanne Comhaire-Sylvain (writer)/ Carmen Brouard (singer)/Dayana Bennett (journalist and actress) / Elie Price (singer)/ Blanche Bosselman (singer)/ Lina Mathon (singer)/ Georgette Moliere (singer)/ Simone Ovide Duvalier (First Lady of Haiti 1957-1981)/ Marleine Bastien (human rights leader)/ Garcelle Beauvais (actress and model)/ Deborah Saint-Phard (track and field)/ Antoinette Gauthier (track and field), Louise Pierre (track and field)/ Rose Gauthier (track and field)

Edwidge Danticat (writer): One of the Caribbean's most famous writers in the 21st Century. She has written several novels and collections of shore stories, including Kri? Kra!, nominated for a National Book Award. Danticat attracted international attention in 1997 when she wrote perhaps her most famous novel Farming of the Bones, a story about genocide Haitians under the repressive dictatorship of Rafael Leonidas Trujillo.

Garcelle Beauvais (actress): She is the first Haitian actress to star on television. Although she has lived in the United States for many years, the actress and former fashion model Garcelle Beauvais was born in Saint Marc, a city in Haiti, in 1966. She is perhaps best known for her role as Francesca Monroe on TV's the Jamie Foxx Show. Like Gerthie David, Joelle Apollon, Evelyn Miot, and Marjorie Vincent, she has the classic beauty of the Haitian black woman

SPECIAL AWARDS

Gerthie David "The Black Goddess"

In 1975, many Haitian people were shocked to open their newspapers and see photographs of Gerthie David Miss Haiti in El Salvador. On the night of July 19th 1975, in San Salvador, Gerthie David, Miss Haiti, was the second black woman to first runner-up in the history of Miss Universe Pageant. After winning the Miss Haiti title, Gerthie went to San Salvador, the capital city of El Salvador, to enter the Miss Universe Contest. The competence was exhausting, very hard, for example Miss Bolivia, Jackeline Gammarra, great favorite, was eliminated. This day, Miss Haiti looks like a black goddess. Her exotic beauty and charming personality are amazing! At 1,72m in height, she was the best in the evening gown competition, but her speech about the Haitian superstitions swayed thousands of applauses in the 25th Edition of the Contest. Certainly, Miss Haiti captive to the judges Sarah Vaughan (American black singer), Maribel Arrieta (Miss El Salvador 1955 and First runner-up at Miss Universe 1955), Jean Claude Killy (French sportsmen) and Leon Uris(American writer ).

When Bob Barker, the host this pageant, announces the final placements, Gerthie was cheered by the entire auditorium. Suddenly, her pulse rate beats at thousand per minute... "First runner-up is Miss Haiti!", said Barker. She was one of the most exotic delegates in all history of Miss Universe. In the 1970s, Gerthie David was a model from Port-au Prince and she became a symbol to the Haitian youth.
Next months, in London, Joelle Apollon, Miss Haiti-World, came in sixth place at Miss World 1975.After sixteen years, Marjorie Vincent, formerly Miss Illinois 1991,won the title of Miss America Pageant. The first Miss America to originate from the Caribbean. In other words, Marjorie Vincent has Haitian roots. Furthermore, she was the second black woman to win the pageant.

SPORTS

Like in Brazil or Italy, the football is the most popular sport in Haiti. Certainly, the national pastime is the football. A different of the Dominican Republic or Puerto Rico, the Haitian people don't like the baseball. In the 20th Century, football became the most popular sport in the Island, thanks to such heroes as Sylvio Cator, Joseph Gaetjens and Emmanuel Sanon. In 1974 Haiti qualified for the World Cup in Germany.

Emmanuel Sanon was one of the Haiti's most popular players and played at the 1974 World Cup. Sanon made a great contribution to Haitian football because he played in more World Cup qualifiers any other Haitian. He is still very popular with local fans. Other phenomenal talent was Joseph Eduard Gaetjens. He represented both Haiti and the United States. He made FIFA World Cup History: When scored United States opening goal in the 1950 World Cup against England. Joseph came to the United States in the 1940s to play in the American Soccer League. His beautiful play in the Brookhattan Club made in a national star. In 1953, he played for Haiti for the first time.

It's practically impossible to talk about Haitian athletes without mentioning Sylvio Cator. He is a legend in this sport. Cator won the silver medal in the long jump at 1928 Amsterdam Olympics. Cator returned home to a hero's welcome. From 1928 to 1930, he was record man in the long jump. Cator was a marvelous jumper and footballer. He also played an important role in popularizing football in the Island (it was the captain of Haitian National Team).

Since then, he is an example for young people in Haiti. He died in November 1938, but today the people of Haiti still think of him with respect. Many years after Cator's death, the National Stadium in Por-au-Prince was renamed in his honor. Cator was the first of the great Caribbean sportsmen that would come to dominate world track and field.

FAMOUS ATHLETES

Bruny Surin (Canada-Haiti/track field)/ Edrick Floreal (Canada-Haiti/track field)/ Samuel Dalembert ( USA-Haiti/basketball) / Ronald Agenor (USA-Haiti/tennis)/ Sylvio Cator (track and field)/ Yves Jeudy (Box)/ Dieudonne Lamothe (marathon)/ Ludovic Augustin (shooting)/ Ludovic Volborge (shooting)/ Joseph Eduard Gaetjens (Haiti-USA/football)/ Dudley Dorival (track field)/ Fitz Plantin Andre (football)/ Emmanuel Sanon (football)/ Josmer Altidore (Haitian-American/football).

Dudley Dorival (track and field): Dudley Dorival was born on 1 September 1975 in Elizabeth (New Jersey, USA). Dorival is the son of Haitian parents and got Haitian nationality just in time for the XXVII Summer Olympics Games. Since the 2000 Olympics, Dudley Dorival has competed in international competitions under the banner of Haiti. In Sydney (Australia) Dorival finished 7th in the 110m hurdles. He became the first Haitian to Olympic finalist since Yves Jeudy (boxer) in 1976. He won the silver medal at the 1994 World Junior Championship, the bronze at the 2001 World Chanpionship and the gold medal at the 2002 Central American and Caribbean Games El Salvador. Dorival is one of the best sportsman in the history of Haiti.

REFERENCES:

-Bennet Patterson, Carolyn."Haiti: Beyond mountains, more mountains", National Geographic, Washington DC, January 1976

-Bishop,Randa. "Imponentes monumentos haitianos", Americas, Washington DC, enero-febrero 1987

-Cobb,Charles. "Haiti against all odds", National Geographic, November 1987

-Encyclopaedia Britannica Book of the Year 1981, Encyclopaedia Britannica, Chicago, 1980

-Encyclopaedia Britannica Almanac 2003, Encyclopaedia Britannica, Chicago, 2002

-Guevara Onofre, Alejandro. Enciclopedia Mundototal 1999, Editorial San Marcos, Lima, 1998

-Hunter, Brian. The Statesman's Year-Book 1991-92, The Macmillan Press, 1991

-Moritz, Charles. Current Biography Yearbook 1972, H.W Wilson Company, NY

-Sconfield, John. "Haiti-West Africa in the West Indies", National Geographic, Washington DC, February 1961

-The International Who's Who 1996-97, Europe Publications, London, 1996

-The World Almanac 2001, World Almanac Books, New Jersey, 2001

-Tibballs, Geoff. The Olympics´ strangest moments, Robson Books, London, 2004

-Vargas Llosa, Mario. "Haití: la muerte", El Comercio, Lima, 25.4.1994

-Visión. "Imperio del Poder Vitalicio", Santiago de Chile, 17 de marzo de 1967

-Wallechinsky, David. The complete Book of the Olympics, Aurum Press, London, 2004

-Wallechinsky, David-Wallace, Irving. The People's Almanac2, Batam Book Inc

-http://WWW.Yotube.com"1975 El Salvador Miss Universe" (video)

ALEJANDRO GUEVARA ONOFRE:I am a writer about Third World issues (human rights, biographies, culture, history, olympic sport, democracy, women´s rights).Alejandro is author of many books…He has Italian ancestry. His hobbies and interests are writing essays, going to the gym, browsing the Internet, Foreign Politics, learning about cultures, reading (his favourite writer is Juan Gasparini from Argentina), cooking Peruvian food, listening to American and British Music (his favourite singer is Barry White). His personal motto is “the future is for those people who believe in the beauty of their dreams” by Eleanor Roosevelt...His heroes are Frida Kahlo (Mexican painter), Mpule Kwelagobe (ex Miss Universe and currently Anti-AIDS activist), Bono, Dian Fossey, Jimmy Carter, Oprah Winfrey,Hernando de Soto, Javier Perez de Cuellar and Mario Vargas Llosa...

Nash Couldn't be Happier to be Home

Our Cup Correspondent Steve Nash was so excited to be returning to his birthplace for the first time in 35 years, until he ran into the vuvuzelas. For more World Cup coverage and Nash updates visit www.cbssports.com www.twitter.com www.facebook.com

Sports and Intellectual Property Rights

Intellectual Property (IP) rights (patents, industrial designs, trademarks, copyright, etc) are usually associated with industry, typically the manufacturing industry. IP rights give exclusivity to the IP owner for a limited period of time. But organizers of sports activities are utilizing IP laws to take advantage of the interest in particular sports.

Sports activities started as a hobby or a pastime event to enable participants to enjoy the sports or as a form of physical exercise. Now certain games have evolved into giant international events, or more appropriately international businesses with their own "tailor-made" law. Such international events even challenge sovereign laws of countries.

Popular games such as football, golf, tennis, basketball, cricket, yachting, car-racing, and so forth have evolved into international events with a huge following, creating gigantic marketing potential for the organizers. The organizers of popular games such as FIFA (football), PGA (golf), NBA (basketball), and so on organize and manage the events, typically international competitions in such a manner to extract maximum value from others who want to exploit the marketing potential the events offer.

The organizers initially create a distinctive logo, emblem or phrase(s) to identify the event. If the logos or emblems are original, they would also be protected as copyrighted works.

As an example, the emblem of the 2010 FIFA World Cup is protected as a trademark and as an artistic work under copyright laws. Terms such as "2010 FIFA World Cup South Africa", "2010 FIFA World Cup", "2010 World Cup", "Football World Cup" and similar derivations thereof are also protected against unauthorized use and subject to applicable laws in the various jurisdictions.

As the logo/emblem/phrases ("event identifiers") are promoted heavily in the main media, they are easily and very quickly associated with the event by the public and thereby acquire a strong trademark value. Event organizers then proceed to exploit the trademark value to other businesses.

Let us look at various streams of revenue to the organizers. The first line of revenue is sponsorship fees. This includes the right to display the sponsor's trademark inside the games venue/stadium, the right to use the event identifiers on articles manufactured by the sponsors or the right to use the event identifier in association with a service (e.g. banking, credit card (VISA), business process outsourcing (Mahindra Satyam)), or placement rights (e.g., a certain luxury watch brand adjacent to tee boxes in golf courses).

The second line of revenue is gate collection. Even here the printing of tickets may be sponsored - the ticket bearing the trademark of the sponsoring party.

The third source of revenue is exclusive supply of products for the games, such as footballs, tennis balls, shuttlecocks (badminton), fuel and lubricants (car racing), etc. The supplier of the articles has the right to describe themselves as the "official supplier" to promote their articles and advertise themselves as the exclusive provider of such articles. Ironically, although Adidas was a top-tier sponsor/partner in the FIFA World Cup 2010, it was Nike that attracted more of the viewers' attention, whether through the players' football boots or clever advertising spots. Is this a case of poor sponsorship strategy by Adidas?

The fourth source of revenue, and increasingly the most lucrative source of revenue, is exclusive right of recording and broadcasting the event over television and radio, and possibly over the internet in the near future. The broadcasting rights are given to regional and national broadcasting networks. All copyright in respect of recording and broadcasting the games are retained by the organizers or licensed to specific entities.

Lastly, the organizers also grant exclusive rights to manufacturers to manufacture and sell merchandise of mascots or products bearing the event identifier in return for payment of a royalty fee.

The organizers have a broad stream of revenue, namely:

1. Sponsorship fees
2. Gate collection
3. Exclusive rights to product use in event
4. Broadcasting rights
5. Merchandising rights

Apart from the event organizers, other manufacturers and service providers take advantage by sponsoring the sports attire and games equipment of particular teams or players. Just consider the brand of the player's T-shirt, shorts, cap, gloves, shoes, socks, etc. In South Africa, shoes of a non-sponsor brand worn by the players stood out just as prominently (if not more so) than those of one of the official sponsors. In the case of race car drivers, have you ever seen plain drivers' overalls? On the contrary, the driver's overall, including the crash helmet is often plastered with an assortment of trademarks.

Even the refreshments/drinks consumed by the player during the game are sponsored, with full advertisement value taken advantage of. Here the advertisement of the trademark is not advertisement of the product, like what appears in a TV commercial, but the trademark or product is inherently associated with a successful player. What further convincing message can be produced, if not for a world-class player using the advertiser's product?

Apart from the organizers earning revenues as aforesaid, players, especially the top players in the games, often endorse sports-related and even non-sporting products or services or businesses. For example, Tiger Woods not only endorses golf clubs, balls, T-shirts, caps, etc but also endorses watches, consulting services, and personal hygiene products (Note: He was later suspended/dropped from the latter two following his transgressions); Maria Sharapova, one of the top women tennis players, endorses footwear and apparel, cameras, and watches, amongst others; and football player Ronaldinho has endorsement contracts with Pepsi, Nike and Sony.

In order to derive maximum profit from the revenue streams, organizers of big game events like FIFA have to strictly enforce their trademark rights and act against those who associate themselves with their trademark without the consent of the organizer. Unless the organizers take strict action against infringers, it is unlikely that they would command high sponsorship rates for future events, not to mention possible breach of sponsorship contract.

Unfortunately, IP laws were not designed for such periodic international events. Many manufacturers or service providers would like to be associated with such prominent international events that draw TV audiences in the billions, but either they do not have the opportunity or cannot afford the fees and costs. So they try to associate their product/service to the event without the consent of the event organizer. This is where "ambush marketing" comes into play. Event organizers have a field day taking action against such marketers. But whether a particular event or advertisement amounts to ambush marketing is not clear under conventional IP laws. To avoid this, countries, especially host countries, are often required to enact specific laws to deal with ambush marketing before they are given the opportunity to host the event. Britain had to enact the London Olympic Games and Paralympic Games Act 2006 before the 2012 Olympics in London. The trademark "London 2012" is protected.

The next question arises as to how and what manner the revenue derived from the event, say the 2010 FIFA World Cup, is spent. Who benefits from the revenue? That, will be the subject of another article for another day.

Note: The trademarks and designs identified in the article belong to their respective owners. The author does not claim any proprietary right whatsoever; they are used merely for educational purposes.

Kandiah P is the Managing Director of KASS International, an established intellectual property firm with offices in Malaysia, Singapore and Indonesia. He has been practicing in the area of Intellectual Property Law since 1987 and has vast experience in assisting local and international clients in obtaining patents, trademarks and industrial design rights on a global scale, and also specializes in identifying patentable inventions, designing around patented technology, creating new products together with clients, and advising on the commercialisation of IP Rights.

He has been identified as one of the most highly-acclaimed legal experts in the Intellectual Property field in the Asia-Pacific region by the Asialaw Leading Lawyers survey (2007-2009). If you have any queries or need more information, please visit http://www.kass.com.my or drop an e-mail to ipr@kass.com.my.

TYT Hour - September 1st, 2010

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